IAAPA 2010
FOR IMMEDIATE RELEASE

Contact: Roberta Perry
Edwards Technologies, Inc.
Ph. 310/536-7070 ext. 357
Mobile: 310/709-2613
roberta.perry@etiemail.com

Edwards Technologies Inc. Creates a Storm at the 93rd IAAPA Attractions Expo Presenting the Ultimate Cloud Computing Technology Solutions

November 15, 2010, Orlando, Florida - Award-winning Edwards Technologies, Inc. (ETI), the leader in content-driven technology solutions, is unveiling their latest enterprise in cloud computing services using green technology at this year’s IAAPA show. ETI is launching their new campaign to both accelerate and inspire a new era of A/V media programming by driving cloud technologies to the forefront.

Partnering with German-based Videro LLC, ETI worked to create the ETI/Videro Media Cloud System with its infinite capabilities to change the game in media delivery and management. Utilizing a combination of advanced hardware technologies, which include Apple’s Mac OS based systems, iPhone, iPad and the Cloud applications, ETI will demonstrate how a streamline approach using efficient computing sourcing will produce the most intricate media shows at the touch of a finger while providing significant cost savings.

Early adopters using the ETI/Videro Media Cloud System include the Kansas City Chiefs (Hall of Honor), Hard Rock Café Hollywood Ray (Exhibit) and The Fort Worth Museum of Science & Industry in the visitor attractions industry; the Irvine Companies in real estate, and Times Square, Nespresso (flagship) and the Disney Stores in retail. By producing a variety of dynamic audio and visual effects, ETI is able to create a completely interactive and magical guest experience for any environment imaginable, digitally controlled through the simplicity of an iPhone and iPad App. Most attractive, is the green component and ETI continues to promote and champion “conscientious technology” advancements.

“We’re extremely excited to be at the helm of this new cloud computing technology, says Brian Edwards, President and CEO of ETI. “We refer to it as the ‘Killer Application’ since it radically changes how we think, build and experience media driven content. The technology reduces costs on all levels, including operational which is the highest long-term value, while also being ‘green’ due to smaller carbon footprints. We’re confident that we’ve started a new revolution of technology packaging and see unlimited possibilities for future applications.”

Pioneering some of the most advanced audio and visual technologies for more than 25 years, ETI is rapidly improving the performance of the digital content world by adding the ETI/Videro Cloud Media System to their foundation of unique interactive solutions. As they continue to reach many new market segments, ETI is targeting a host of dynamic project opportunities to further drive the digital immersion. The company’s mission is to continually create the most advanced, memorable and reliable experiences that are extremely marketable.

About Videro LLC Videro is the leading provider of immersive technologies for digital signage, retail environments and brand marketing. Videro software transforms digital signage with unlimited split-screens, format-free content portability, and unmatched visual impact. Our web service provides the means to create, distribute and remotely control content and dynamic merchandising. Videro empowers brand and retail managers to both build immersive customer experiences and increase sales per square feet. Contact Videro at (213) 255.5241 or www.videro.com.

About ETI Edwards Technologies, Inc., headquartered in El Segundo, California since 1984 and a pioneering leader in technology solutions, specializes in the design, engineering, fabrication and installation of Audio Systems, Visual Displays, Show Control, Special A/V Effects, Interactive Exhibits, Multi-Screen Shows, 3D/4D Theaters, Software Systems, Interactive Kiosks, Programming, Media Content, Proprietary Cloud Computing and more. For additional information www.edwardstechnologies.com and www.eticloud.com.